Streamlining your WordPress website with user experience in mind is not a daunting task. In fact, there are some fairly straightforward ways to improve user experience on your WordPress website. In order to get the user experience basics right, follow a few of the top notch steps below.
Prioritizing user experience while designing your website does not have to be hefty or take away from the awesomeness you want your website to have. You can still build a great looking website that is easy to navigate, that tells your visitors how to contact you and what exactly they have to do, while maintaining the look and feel your company has.
- Have a Simple and Clean design
Function will always win over design. It is pivotal to keep the overall look and feel simple and clean, without overwhelming your users. Your website’s success will be affected by how you present your website to your visitors.
If anyone visits your website, they expect to get something useful out of that visit. If they are bombarded with bland web design and find nothing valuable to take away, you better believe they won’t return.
- Create easy navigation
The goal of your website is to never make your visitors work for information and to keep them from being as confused as possible. There is nothing worse than visiting a website and having no clue how to find anything worth your time.
Include an obvious navigation bar, create a categories list in the sidebar, make sure you have a search box, and don’t forget the bread crumbs. Give your visitors a reason to stay around on your website and see what it has to offer. The easier it is to navigate, the longer they will stick there.
- Be mobile-friendly
Well of course we do know that mobile-friendly websites are a must these days. Since higher rankings in SERPs will be given to those websites that are optimized accordingly, it is essential you follow the rules and play along.
Use a responsive theme to make your website mobile-friendly; this makes users on the go happy. They won’t have to twist their phones around to see your site, scroll right and left and up and down, and they will be able to navigate from page to page with the ease of a desktop experience. It just all make complete sense, isn’t it?
- Speed up your site
Say bye-bye to your visitors if your website doesn’t load within three seconds. You can’t blame people when they dont have patience for slow websites. The frustration that sets in when you are trying to visit a website of interest that just won’t load sucks and plays a huge role in user experience and the success of your website.
There are several ways to make your website faster than ever. Use a good hosting service or even a content delivery network (CDN), install a caching plugin, optimize your website’s theme, images, coding, and framework, limit the use of plugins, and consider showing only excerpts of content so the pages load quickly.
- Make social sharing easy
Website users love social media. They follow, like, Tweet, share, +1, and so much more every single day like their lives depend on it. So, it would make sense you would encourage them to do the same on your website.
Make the icons visible and place them in an expected place; this is the key to increased social sharing. In the header space is a popular choice, near the navigation bar is great, in the sidebar is obvious, at the top or bottom of posts is expected, or even better make the icons floating and let them follow the user as they read your content.