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The Secret Behind Creating a Strong Colour Palette for Your Product

The Secret Behind Creating a Strong Colour Palette for Your Product

Ahh colours. Our early differentiator. The one thing that helps us choose, relate, communicate, act-upon, emote-to, judge, and reward. Colours influence purchase decisions. Most brands associate themselves with multiple colours. At Kodework, our web design team brainstorms colours to determine...

Empathy in Design Thinking – Putting Things in Perspective

Empathy in Design Thinking – Putting Things in Perspective

“In the end, design is all about empathy. It leads to creativity, inspiration and breakthrough solutions to problems” - Leon Segal   Empathy in design thinking. Three pretty heavy words there. We are not writing a blog post on psychoanalysis...

I Figured Out A Way to Craft A Strong SaaS B2B Design Persona. Take a look

I Figured Out A Way to Craft A Strong SaaS B2B Design Persona. Take a look

While servicing clients for Kodework, I often meet friends from the web design industry who opine that design personas are a vanity parameter. Some say that a robust product is one that must satisfy every user. I feel design personas...

Design Audit and its impact on your business

Design Audit and its impact on your business

At Kodework, any design’s true purpose is to improve interaction. We apply this to an e-commerce website purchase, the download button on a file-sharing app or even a transaction on banking portals.  We love these otherwise meaningless looking interactions, which...

How do you choose the right offshore partner? Here are a few tips

How do you choose the right offshore partner? Here are a few tips

With the onset of the COVID19 pandemic, there has been a major shift in the way business is operating. Because employees are forced to work remotely since they cannot come into work, decision-makers have begun to realise that IT outsourcing...