Blog
The Secret Behind Creating a Strong Colour Palette for Your Product
Ahh colours. Our early differentiator. The one thing that helps us choose, relate, communicate, act-upon, emote-to, judge, and reward. Colours influence purchase decisions. Most brands associate themselves with multiple colours. At Kodework, our web design team brainstorms colours to determine...
Empathy in Design Thinking – Putting Things in Perspective
“In the end, design is all about empathy. It leads to creativity, inspiration and breakthrough solutions to problems” - Leon Segal Empathy in design thinking. Three pretty heavy words there. We are not writing a blog post on psychoanalysis...
I Figured Out A Way to Craft A Strong SaaS B2B Design Persona. Take a look
While servicing clients for Kodework, I often meet friends from the web design industry who opine that design personas are a vanity parameter. Some say that a robust product is one that must satisfy every user. I feel design personas...
Design Audit and its impact on your business
At Kodework, any design’s true purpose is to improve interaction. We apply this to an e-commerce website purchase, the download button on a file-sharing app or even a transaction on banking portals. We love these otherwise meaningless looking interactions, which...
How do you choose the right offshore partner? Here are a few tips
With the onset of the COVID19 pandemic, there has been a major shift in the way business is operating. Because employees are forced to work remotely since they cannot come into work, decision-makers have begun to realise that IT outsourcing...