Make your website stand out with these key design elements

web design

Designing a website can be a lot of fun. Using a WYSIWYG (What You See Is What You Get) editor such as Wix or Square Space, you can design some stunning websites. Sure it helps to have a bit of a creative streak when designing webpages, but with a little bit of discipline and a few key design elements, ou could be well on your way to churning out some great websites.

Professional web designers and web development experts such as those at Kodework in Norway and India have been designing websites for over half a decade now, and they recommend that by following the tips below, you can’t go wrong. This short article is part of our complete Web Design Guide for 2020. So if you want to jump into the world of website design, this should definitely get you started

Visual Elements

What You See is What You Get … right? Well if you’re going to impress your users with a slick design, you need to have some great visual elements that will keep them on the page now, and make them come back to it later as well. Creating a website design is like painting a picture. You can be structured and methodical, or you can be a little more abstract – it all depends on the design that you’re trying to achieve, and the purpose of building the website. 

If you’re a visual artist like a photographer, or into modelling and want a portfolio, you’ll want a design that less text-heavy and more visual. On the other hand, if you’re a writer or looking to build an e-shop, then you’ll probably have a bit more worded content. Either way, you need to keep in mind the following visual elements when planning your design.

Text: Depending on just how text-heavy or relevant your text is to the website design, it’s always advisable to run your copy by a content writer. The text must always be written with the audience in mind, while allowing for on-page SEO.

Font: Fonts complement the design of a website. Concepts like alignment, typography, size, and colour are all key when choosing the fonts for your webpage.

Colour: There are numerous misconceptions about incorporating the psychology of colour. The emphasis, instead, should be on aligning the colours of the website, and the company’s brand guidelines.

Layout: Choosing the website layout is essential to both functionality and appearance. UI UX designers in web development companies such as Kodework keep in mind the various layout principles when designing a website.

Shapes: Rather than just using text links or standard buttons, the use of appropriate shapes can really improve the overall appearance of your website design.

Spacing: It’s important to maintain the right amount of space between images, lines, or paragraphs. As a rule of thumb, maintaining too much space is significantly better (especially with mobile design)  than crammed elements. Whitespace (also known as negative space) is a tactic that needs to be considered by web designers.

Icons and images: You’ve heard the saying, ‘a picture is worth a thousand words’? Well, that’s true in web design, especially while using powerful icons and images. Stock images found online are one way to find images, however, real images that reflect the true nature of your product or service work better.

Videos: More and more people are drawn to video and animated elements over static images, so it’s always a good idea to include some form of video or animation. When used smartly, videos can convey a powerful story, allowing visitors to experience something unique and engaging without the use of chunks of text. 

So, are you ready to give web design a go? Or maybe you have a project that requires a highly professional website design? You can reach out to the professionals at Kodework at Find out more about the exciting world of Web Development by checking out our Web Design Guide – Best Guide for 2020.